Territorio Sierra Espuña Trademark is a project that counts on a logo which brings all actors involved together, identifying and promoting the tourist destination and its offer bearing in mind factors, such as territorial identity, quality, uniqueness and sustainability. Furthermore, we aim at boosting the use of endogenous resources, as well as promoting local production and services of quality which are directly linked with this territory.

Nevertheless, our main goal is to make sure that the visitor or user identifies the origin and quality of the products and services offered within our tourist destination, and the commitment to sustainable development; this way enhancing the perception, identification and emocional connection between the visitor and the territory.